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VRTradeShow Accompanies Vietnam Foodexpo 2024: Pioneering a New Era for Virtual Reality Exhibitions

Posted on by VAS My
13
Nov

VRTradeShow Accompanies Vietnam Foodexpo 2024: Pioneering a New Era for Virtual Reality Exhibitions

The Vietnam International Food Industry Expo 2024 (Vietnam Foodexpo 2024) officially opened today, November 13, 2024, marking a groundbreaking milestone as it is the first time the event has been organized in both Traditional Exhibition and Virtual Exhibition formats. This is a completely different approach compared to previous exhibitions, as it not only takes place at the Saigon Exhibition and Convention Center (SECC) but also extends into the digital space, connecting participants from all over the world. With the creative combination of traditional exhibitions and advanced digital technology, this event promises a completely new, convenient, and groundbreaking experience that meets the needs of visitors and businesses in the digital era.

Vietnam International Food Industry Exhibition (Vietnam Foodexpo 2024) is the most prominent national trade promotion event in in Vietnam, specializing in the agriculture, seafood, and food industries. It is the largest, most comprehensive event, organized according to international standards under the direction of the Ministry of Industry and Trade, with the Trade Promotion Department coordinating directly with relevant agencies within the framework of the National Trade Promotion Program, with technical advice and support from experienced European experts.

Deputy Minister of Industry and Trade – Phan Thi Thang delivered the opening speech at the exhibition.

Vietnam Foodexpo 2024 attracts the participation of over 500 booths from nearly 400 businesses from more than 30 provinces and cities in Vietnam and nearly 20 countries and territories such as Germany, Spain, Italy, EU member countries, Russia, Japan, South Korea, China, India, Malaysia, Thailand…

The virtual exhibition Vietnam Foodexpo 2024 will be held on the official website, running concurrently with the physical exhibition at the Saigon Exhibition and Convention Center (SECC) for 4 days from November 13 to 16, 2024.

The Official Website of the Exhibition: https://foodexpo.vietrade.gov.vn/

Vietnam Foodexpo 2024 Virtual Exhibition on the VRTradeShow Platform

This year, Vietnam Foodexpo 2024 takes place on a digital platform with the ERP-integrated Virtual Reality Exhibition Solution – VRTradeShow, developed by OSB Group This platform provides businesses with a modern and optimized digital exhibition space, enabling them to enhance exhibition displays, foster trade connections, and pursue business collaborations in the digital environment.

Deputy Minister Phan Thi Thang and Senior Officials visit and experience the Virtual Exhibition of Vietnam Foodexpo 2024 on the VRTradeShow Platform

VRTradeShow introduces a completely new world of virtual exhibitions, seamlessly integrated with the BizOS ERP system, supporting comprehensive business management. The vibrant 3D virtual booths, along with real-time interaction capabilities, provide a modern exhibition experience, enabling businesses to expand their global connections and drive superior digital commerce. Especially, participants can directly interact with products via a 360-degree rotation feature for detailed viewing, adjust image quality within the virtual exhibition space, and access the company’s websites directly from this environment.

The virtual exhibition space, featuring realistic 3D interfaces and Video Mapping technology, removes the limitations of geographical space and time. The integrated ERP system allows businesses to easily compile and report exhibition effectiveness, gather potential customer lists, showcase products, facilitate seamless sales, and provide statistical reports, meeting the goals and requirements of the current digital transformation trend.

Additionally, the exhibition incorporates virtual reality (VR) and augmented reality (AR) technologies, offering a visually impressive experience with high-resolution 3D graphics and realistic lighting effects. Users can engage in two-way interactions with booth representatives for product consultations and explore features like data analysis and statistics. The entire experience is accessible directly via a web browser without requiring additional software downloads or installations.

Mr. Tran Dinh Toan, Vice President of OSB Group, Welcomes the Delegation from the Ministry of Industry and Trade and the EU Ambassador to Experience VRTradeShow

The virtual exhibition of Vietnam Foodexpo 2024 on the VRTradeShow platform has made a strong impression with over 200 booths from leading Vietnamese food businesses, attracting significant interest from international importers. This event not only expands trade opportunities but has also received high praise from the Ministry of Industry and Trade and the EU Ambassador for its application of advanced digital technology, promoting connectivity and sustainable development.

Through the VRTradeShow platform, thousands of transactions are expected to take place between exhibiting businesses and international partners, creating a modern and convenient trade experience. Vietnam Foodexpo 2024 has affirmed its pioneering role in bringing Vietnamese products to the global market, effectively and professionally meeting the demand for digital trade connections.

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About VRTradeShow

VRTradeShow is the strategic product of OSB Ecom (member company of OSB Group). Established in 2007, OSB is increasingly affirming its position as a pioneering Group in the fields of Telecommunications, Technology, and E-commerce in the Vietnamese market, reaching out to the region and internationally.

OSB Group provides comprehensive e-commerce solutions and services, supporting Vietnamese businesses in promoting trade both domestically and internationally.

  • Alibaba: Official authorized agent of Alibaba.com in Vietnam since 2009, empowering thousands of export businesses in Vietnam
  • Tridge: Strategic partner of Tridge.com in Vietnam, providing comprehensive solutions for the export of agricultural and food products
  • VRTradeShow: Virtual Reality Exhibition Solution with ERP Integration, providing businesses with a complete solution to accelerate digital trade.
  • Pingpong: Cross-border payment solutions specifically for e-commerce
  • EON Reality Vietnam: Exclusive partner of EON Reality Inc in Vietnam, providing virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) technologies to enhance customer experiences.
  • VAS Development Center: Delivering strategic consulting, technical support, and innovative technology solutions. To enhance customer experience and drive business growth in the e-commerce landscape.

 

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